Art Director/Graphic Designer ::  Freelance
April 2019 – Current
Various in-house and agency work ranging from art direction, packaging design, digital design, web design, editorial layout.

Art Director/Graphic Designer ::  American Giant
March 2022 – Oct 2022
American Giant and I teamed up to create visual cohesion across all brand touchpoints. Working with their creative director we looked deeper into where American Giant stands in the fashion realm and how they present next to their competitors. We also analyzed current American Giant brand elements that are working as well as their core values and target customers to better inform the visual language.


Packaging Designer :: Cora
Nov 2020—Current
Cora is a modern women’s wellness brand creating innovative products to shift the way women perceive and manage their periods, bladder leaks, post-birth recovery, and other natural experiences.

Cora approached me wanting to redesign their packaging with the primary goal to better navigate their product lines and increase their shelf presence. Through extensive user testing Cora was able to narrow down a strategy that would best reach their target audience. I was a key player in taking those learnings and applying them to layout design that fit the Cora brand.

Senior Graphic Designer :: Curology
Sept 2021 – Jan 2022
Concept and designing packaging for influencer gifting with new product launches and campaigns. Creating print digital and animated marketing and social assets.


Graphic Designer :: Blue Bottle Coffee
Sept 2020—Current
At Blue Bottle Coffee I designed the collection page for their holiday campaign with the primary goal to make the shopping experience both commerce friendly but also bring an editorial look and feel to set them apart from a standard collection page grid. I also redesigned their homepage for the website. The goal here was to make a design that paired with the collection page but could also have modules that could be recycled/mixed and matched long after the holiday campaign. An underlying goal and theme of the whole project was to bring the cafe experience online. With the pandemic limiting our face to face interaction, communicating brand through new mediums has become ever more important.

Since holiday I have been working with the creative team to create ongoing marketing assets, specially email marketing and digital ads. Collaborating with teams outside of creative like copy team, coffee team, and marketing team to continue to reach Blue Bottle customers in these times where virtual communication is vital.


Graphic Designer :: Aer
Mar 2019—Current
Working on the rebrand team I was apart of applying the new design language across platforms both digital and print. Project I worked on included, gift card presentation both digital and print, brand presentation deck, internal office graphics and conference event graphics.


Brand Designer :: Stitch Fix
Nov 2019—December 2020
Working on the rebrand team I was apart of applying the new design language across platforms both digital and print. Project I worked on included, gift card presentation both digital and print, brand presentation deck, internal office graphics and conference event graphics.


Lead Designer ::  Mission Workshop
Jan 2017—April 2019
Creating all design elements for print and digital. Making all assets for product launches such as mailers, banner ads, and images for product pages. Managing logistics for photoshoots such as models and photographers while also being on set directing for the Increasing sales through a understanding of client demographic.

Photoshop
Illustrator
Indesign
Lightroom
After Effects
Premiere Pro

San Francisco State University
BS Visual Communication Design
3.4 GPA